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A third tip to communicate effectively on camera — clear purpose and agenda — All the Way Leadership Blog

7 min readJun 27, 2025
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Many leaders participate in numerous video conference calls these days. To help you, I will share a third practical tip to communicate effectively on camera: have a clear purpose and agenda. No one wants to waste time in meaningless meetings.

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What can you do to improve your performance during video conference calls?

Many leaders, including myself, wonder how to get better at video conference calls. The last thing that any of us wants to do is look stupid in front of others. We can ill afford a meeting full of awkward moments. I've already shared the most practical tip I can give you to improve on-camera: turn on your camera as much as possible. Last month, I did my best to convince you that the mute button is your friend. Now I will share a third practical tip — have a clear purpose and agenda for your call. It will help others stay engaged and avoid being easily distracted. Participants will notice that you thought about the purpose and flow of the call beforehand.

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Doug Keating
Doug Keating

Written by Doug Keating

Leader and learner. husband and father. Novice blogger, www.lettertosons.com, Founder of All The Way Leadership! http://www.allthewayleadership.com/

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