Announcing a new perspective on life — billboards to me

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I am taking this blog in a slightly different direction moving forward into the future. I enjoy writing a new post every week. It is a labor of love.

Unfortunately, it takes more time than I can dedicate due to other commitments. With that thought in mind, I am simplifying how I generate new content.

I will be sharing what I call “billboards to me”.

This post explains what that means.

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Billboards provide helpful information like where you are.

My life was not going well a year ago. A string of events put me in a bad place.

My old girlfriend and I broke off our long-term relationship. My dad was in the middle of a health crisis. My college basketball team, UVA, experienced the worse loss in NCAA tournament history.

These three things had me in a funk that I couldn’t shake. I was not sure what to do about it.

I decided to try something new. I started writing three “billboards to me”.

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UVA’s loss to UMBC last year was a complete disaster.

Simply put they are powerpoint slides with sayings.

Every month I take some time to ponder what I learned. I have shared before how I conduct a monthly personal PMR. I want to improve over time and learn life lessons along the way.

I decided to add “billboards to me” to this process. It is not complicated.

After reflecting, I write the billboards. It is always three.

I tape them on my bathroom mirror. They are visible, and one of the first things I see every morning.

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Current billboards to me on my bathroom mirror.

I mostly blame Tim Ferriss. If you are not familiar with Tim, then I recommend you visit his blog.

He is one of the more creative thinkers in the digital domain these days. He has written several books.

Tim sends out a weekly email called Five Bullet Friday. It usually contains a few intriguing points to ponder.

I also enjoy Tim’s podcast. They are long-form interviews of high performers.

Towards the end of each podcast, Tim will ask his guest a standard set of questions to include what would you put on a billboard for everyone to read?

It is a thought-provoking question. I often wondered how would I answer it.

Tim Ferriss' podcast is long form interviews with high performers.
Tim Ferriss' podcast is long form interviews with high performers.
Tim Ferriss’ podcast is long-form interviews with high performers.

Rather than create only one billboard I write three each month. The more ideas, the better.

I will confess the concept of three billboards is also taken from the movie, Three Billboards Outside Ebbing, Missouri. Although I have not actually watched the movie.

It is worth saying that some of my billboards are relevant only for a specific season of life, and I really don’t have anything that profound to say.

Most of them are rather simple.

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This movie won multiple awards.

Moving forward I will start sharing these billboards to me.

In each blog post, I will describe what prompted me to write the billboard. I will include a short explanation regarding what the saying means to me.

In other words — future letters to you boys will be shorter. Less seems better. I hope you enjoy them. Perhaps you may take up this practice yourself.

You are the average of the 5 people you associate with most.

Tim Ferriss’ own billboard answer


I write a blog for my sons called Doug Keating Letter to Sons. I am sharing content from my blog here. I hope you enjoyed it. All feedback is welcome. Thanks for reading it.

Leader and learner. Father of two young men. Novice blogger,, Founder of All The Way Leadership!

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