Announcing a new perspective on life — billboards to me

Doug Keating
4 min readMar 19, 2019

I am taking this blog in a slightly different direction moving forward into the future. I enjoy writing a new post every week. It is a labor of love.

Unfortunately, it takes more time than I can dedicate due to other commitments. With that thought in mind, I am simplifying how I generate new content.

I will be sharing what I call “billboards to me”.

This post explains what that means.

Billboards provide helpful information like where you are.

My life was less than rosy a year ago

My life was not going well a year ago. A string of events put me in a bad place.

My old girlfriend and I broke off our long-term relationship. My dad was in the middle of a health crisis. My college basketball team, UVA, experienced the worse loss in NCAA tournament history.

These three things had me in a funk that I couldn’t shake. I was not sure what to do about it.

I decided to try something new. I started writing three “billboards to me”.

UVA’s loss to UMBC last year was a complete disaster.

What in the world are billboards to me?

Simply put they are powerpoint slides with sayings.

Every month I take some time to ponder what I learned. I have shared before how I conduct a monthly personal PMR. I want to improve over time and learn life lessons along the way.

I decided to add “billboards to me” to this process. It is not complicated.

After reflecting, I write the billboards. It is always three.

I tape them on my bathroom mirror. They are visible, and one of the first things I see every morning.

Current billboards to me on my bathroom mirror.

Where did the billboard to me idea come from?

Doug Keating

Leader and learner. husband and father. Novice blogger,, Founder of All The Way Leadership!